Singaporean watch maker, Aries Gold, has released a new line of watches. After months of design, research, development and collaboration with watch lovers, Aries Gold unveiled “The Great White,” a collection built for the modern gentleman.
The Great White is a collection of dive watches created for the oceans.. The Great White, much like the predator of its namesake, establishes itself as a recognisable icon in performance and design, blending contemporary touches with an impeccable attention to detail.
The Design
The watch features an anti glare double dome sapphire crystal glass and scratch proof ceramic bezel. The embossed screw down crown and robust construction allows The Great White to be a functional dive watch with 300m water resistance. Powered by a tried and tested Miyota automatic caliber, the Great White’s performance is as guaranteed as its sophisticated design. With bold applied indexes, an array of bezel choices to choose from, ranging from Ceramic GMTs and dive timers, to brushed stainless-steel 60-minute timers with recessed indexes
The Great White is the product of a collection of ideas from Aries Gold’s customers, combining the features and designs that watch lovers really care about. Moving forward, Aries Gold aims to continue creating high quality, meaningful timepieces inspired by ideas by watch lovers. With the launch of this new collection, Aries Gold has rebranded themselves as AG Collective to better represent the brand’s new focus.
(Learn About The Great White)
Watches Made With Meaning
AG Collective believes that every watch should tell a story and not just be another accessory. This belief is a result of a memorable incident that happened to C K Woo, AG Collective’s founder. Back in 1959, when C K Woo, was still a watch maker’s apprentice, he received a request from a customer to imprint the name of his late wife on the dial of his old dive watch. He told C K Woo that the engraving on the watch would remind him of his late wife everyday. Moved by the man’s love for his wife, C K Woo overcame the technological restrictions and skillfully imprinted her name on the dial of the customer’s watch.
With this story as a backbone to its identity, AG Collective has invested heavily in state of the art engraving and printing equipment that allow more sophisticated personalisation techniques. To date, AG Collective has customised thousands of watches for their customers, giving each watch a story unique to every owner.
For people looking to memoralise a important occasions like a graduation, anniversary or a loved one’s birthday, AG Collective has the ability to print text on the watch’s dial and glass case back. AG Collective has also developed the technology to print pictures on the glass caseback, a unique ability few watchmakers possess.
